Author: Brett
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A Tribute to Mychal Edelman
I just received this email, and I dropped everything to write a tribute to my friend, Myke. History of Keap Academy, From My Perspective I will forever be grateful to Keap (formerly Infusionsoft) for hiring me when I was a Spanish teacher in Honolulu. The founders, Clate Mask, Scott Martineau, and Eric Martineau, inspired me… Read more
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Authenticity in Marketing
Seth Godin wrote a book called “All Marketers are Liars,” and then he retitled it “All Marketers Tell Stories.” Forgive me for oversimplifying, but the gist of this book is simple: some stories become true because people believe them. Good marketers tell good stories that may not be objectively true, but they become true when… Read more