Author: Brett
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Free Spam Proofing for Webforms via ChatGPT
Free Spam Proofing for Webforms via ChatGPT I just posted in the Monkeypod OG Group (aka “the Monkeypod Grove”) about how to spam-proof your webforms in 5 minutes, absolutely for free. This is saving me subscription dollars every month. It was worth a bit of self-promotion via my website rather than a quick share among Read more
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Sometimes Bold Moves Land… Sometimes They Land Sideways
Why Outmarket AI? At first, it was the role. Founding Head of Marketing – building an entire marketing function from zero to one. That’s my dream job. I’ve done it once before, and it really was a dream. But this time, it would be bigger: leading a team like an orchestra, watching strategy take shape Read more
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Marketing Strategy for SaaS: The Four R’s
Retention, Referrals, ROI, Revenue Successfully track the four R’s, and you will be empowered to make smart marketing decisions. Do not overcomplicate things. Version one is better than version none. Get these simple numbers in place and monitor them for a year; then, and only then, consider improving your reporting. Table of Contents 1. Retention: Read more
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A Tribute to Mychal Edelman
I just received this email, and I dropped everything to write a tribute to my friend, Myke. History of Keap Academy, From My Perspective I will forever be grateful to Keap (formerly Infusionsoft) for hiring me when I was a Spanish teacher in Honolulu. The founders, Clate Mask, Scott Martineau, and Eric Martineau, inspired me Read more
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Authenticity in Marketing
Seth Godin wrote a book called “All Marketers are Liars,” and then he retitled it “All Marketers Tell Stories.” Forgive me for oversimplifying, but the gist of this book is simple: some stories become true because people believe them. Good marketers tell good stories that may not be objectively true, but they become true when Read more