Category: Marketing Philosophy

Retention, Referrals, ROI, Revenue Successfully track the four R’s, and you will be empowered to make smart marketing decisions. Do not overcomplicate things. Version one is better than version none. Get these simple numbers in place and monitor them for a year; then, and only then, consider improving your reporting. Table of Contents 1. Retention: Read more

Seth Godin wrote a book called “All Marketers are Liars,” and then he retitled it “All Marketers Tell Stories.” Forgive me for oversimplifying, but the gist of this book is simple: some stories become true because people believe them. Good marketers tell good stories that may not be objectively true, but they become true when Read more