The HUM Playbooks
Real frameworks. Real results.
Pick a playbook and see what strategic marketing actually looks like.
Lifecycle Marketing Framework
The Ultimate Marketer PlaybookThis is the distillation of tens of thousands of hours of experience learning directly from the best in the industry and working hands-on with hundreds of businesses. What's left is the essential stuff. The part that actually moves the needle.
I've also included my winning application for The Ultimate Marketer contest, with real data, real content, and real results you can replicate.
Web Presence Playbook
A detailed, month-by-month action plan showing exactly how I build a digital presence for contractors, from SEO and content strategy to reputation management and analytics. Pay close attention to month six. I won't hold you hostage.
Explore the full interactive breakdown: tasks, timelines, hours, and deliverables, all mapped out so you can see what a real engagement looks like.