ConstructionSeptember 2, 2026
Eagle Scaffolding Remembers 9/11
Twenty-five years later, one New York scaffolding company remembers 1993, 2001, and the tradespeople, laborers, and volunteers who responded when the city needed them most.
Insights & Ideas
Blog
Marketing strategies, tech, and stories from construction, SaaS, and local businesses.
Marketing PhilosophyAugust 22, 2026
“Old School” Lessons I'm Still Using
Infusionsoft was the best place I ever worked. Here's what it taught me about lifecycle marketing, purpose, and values that are observable instead of aspirational.
Construction MarketingAugust 6, 2026
Turn Your Field Reporting App Data Into Marketing Content
Your crews' notes and photos are a dataset. CrewTracks' new export makes it easy to hand that history to AI and get a real article about every job you've ever recorded.
Construction MarketingJune 1, 2026
Why Hire Outside Help for Your Construction Company's Marketing?
Every marketing initiative I touched at CrewTracks got deployed at 'good enough,' because I was managing twelve things at once. Sound familiar? Here's what changes when marketing is the only thing on someone's plate.
Construction MarketingMay 7, 2026
Your Website Is Not Done
Two of the last three web presence audits I've performed surfaced the same crushing issue: the contact functionality on the website went nowhere. They didn't know until I audited.
Construction MarketingApril 30, 2026
Your Website is a Trust Signal. What signal are you sending?
Few industries demand as much trust as construction. Your web presence is part of every prospect's trust calculation — whether you've thought about it that way or not.
Marketing PhilosophyApril 27, 2026
MARKETERS: Stop Mistaking the Presentation for the Product
In B2B, we spend too much energy on the performance of the work and not enough on the work itself. Three stories about polish, substance, and getting out of the way.
Construction MarketingApril 20, 2026
Two Types of Contractors. Two Very Different Marketing Problems.
Most contractors I talk to are solving the wrong marketing problem. The fix depends entirely on who your customer is.
Construction MarketingApril 8, 2026
Construction Business Owners, Beware: Your Top-of-Funnel is Invisible
Before you get a phone call, someone has to get the impression you're worth talking to. That's the top of the funnel, and if your web presence is invisible, so are you.
PersonalApril 6, 2026
Get This Off My Chest
I left Keap in December 2024. It's been long enough that I can say what I need to say with some perspective.
Marketing PhilosophyJuly 9, 2025
Marketing Strategy for SaaS: The Four R's
Successfully track the four R's, and you will be empowered to make smart marketing decisions. Do not overcomplicate things. Version one is better than version none.
PersonalApril 15, 2025
A Tribute to Mychal Edelman
I just received this email, and I dropped everything to write a tribute to my friend, Myke.